First there was Mac OS X. Then came iPhone, running OS X (see apple.com). At this point, dropping the "Mac" was widely considered to be semantically significant.
Next, at the March 6 special event and the iPhone SDK, Apple started referring to iPhone's operating system as the iPhone OS. This seemed like a smart choice to me — the distinction between OS X and Mac OS X was probably lost on all but the nerdiest of Mac fans.
But now, with today's press release about the WWDC keynote, the names have seemingly changed again. Throughout the release, Apple consistently refers to OS X Leopard and OS X iPhone.
Speculate away.
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