According to a blurb on MacMinute, a chap by the name of Joshua Coventry has founded a new Mac software publishing company called Fastforward. They have no products yet, but instead present a unique new approach to software publishing:
We are taking a new approach at software; an approach which is more ethical using fair pricing, existing users are not charged for upgrades and products are priced suitably towards a price everyone can afford.
Now, we get our fair share of grumbling about Knox’s $29.95 price point. Usually the gist of the complaint is that a lower price point would be more appropriate, although I personally can’t imagine what kind of a cost-benefit analysis would indicate $20 to be a reasonable price for an application and simultaneously indicate $30 to be too much.
Anyway, I guess we’ve been lucky in that nobody has claimed that our pricing is unfair or unethical before.
It just sounds like a marketing ploy to get some attention. In reality it's a really dumb business decision though, as each product ages it will make progressively less and less money as there are fewer new customers and support costs eat up profits from the original sales.